Salam to all.
Wouldn't you agree that there are so many ways to be successful in network marketing? Some people focus on moving product and getting new customers. Other people like to focus on the business opportunity aspect and recruit like crazy.
Ultimately, it's your personal decision as a distributor and business owner whether you're going to be product focused or team focused. Of course it's great to receive commissions from product sales, but I really believe if your goal is to create a long lasting business with which you will generate a substantial income, building a solid downline is your key to success.
So read on…
Let me start off by saying this: Product sales are important. I don't want anyone reading this to misunderstand me on this point - it's imperative to the success of your business that you consume the product your company is selling and that you also gather customers who consume the product.
After that, the majority of your time should be spent on recruiting, mentoring and building your business through the success of your team.
When recruiting for your business you must have:
* A fundamental belief in what you're promoting.
* Strong belief in yourself.
* A real passion for the business.
* A total understanding of the business model.
* A genuine willingness and drive to help others succeed.
Think of it like this. The combination of self belief, passion and belief in the product helps you grow in confidence. Then, you add to that an in-depth understanding of the business model and you are ready and able to promote the product and the business.
You'll be able to easily hold the attention of potential teammates, arouse their curiosity in the business, and convince them it really is as good as the image you are portraying.
When you're passionate about your business model and the products you offer, you've got a powerful combination that's the foundation to effectively communicating with your prospects.
It doesn't matter if you build your business by:
* Face to face presentations.
* By telephone.
* Through your email campaigns.
* By advertising on your website.
* Through offline marketing.
You've got to be totally prepared to answer prospects questions and explain the business opportunity in great detail as well as deal effectively with their fears or objections.
That's why it's so important to practice and be prepared when making a presentation.
You know, building your downline is all about building personal relationships. Can you remember what initially attracted you the business?
I'm sure there was a financial element in there. Maybe you wanted financial security or a means to allow you to live the lifestyle of your dreams. You probably also had a clear goal to spend more time with friends and family.
Remember your own personal goals each time you make a presentation to a prospect. Remember that each person you aim to recruit as part of your team also has goals and aspirations. Take the time to get to know them, genuinely show that you care, and be on their agenda instead of your own.
This is what it means to show true leadership skills. You're building trust.
When a prospect trusts you, they're much more likely to get involved in your business. This isn't a one-off event, it is an ongoing process and you must be consistent.
Keep your prospect interested by showing them they are important to you. Keep contact with them on a regular basis and they're much more likely to decide your product and business is the right one for them and that YOU are the right person to lead them.
Through your determination, passion, and undeniable knowledge of the business opportunity your downline building will go from strength to strength.
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Burke Hedges is an author, speaker and entrepreneur. He has
championed the crusade for personal and financial freedom for
more than two decades. To date, his books have been translated
into 20 languages and sold more than 4 million copies worldwide.
To find out more about Burke visit his website at
http://www.BurkeHedges.com
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Have you signed up for my 5 Day Video Bootcamp yet? Go to
http://www.21DayChallenge.net and sign up for 5 videos taken
from a live conference I did & learn the basics of prospecting,
recruiting & sponsoring!
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MEET BURKE HEDGES
You'll find my background at www.BurkeHedges.com
Questions? Comments? Ideas? Opinions?
Email: support@BurkeHedges.com
Phone: 813-881-1638
Address: 6704 Benjamin Rd Ste#500
Tampa, FL 33634
Copyright 2010 by Burke Hedges, INTI Publishing, Inc.
All Rights Reserved.
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